Utilization of Digital Marketing by Sharia Economics Students at UIN Raden Intan in Online Business

Irresponsible individuals often misuse social media, but for university
students, social media is essential, especially for online businesses.
Students use derivatives from digital marketing, namely social media,
which is supported by various applications for online business
purposes. The methodology employed is descriptive qualitative
research, and the data sources are primarily gathered through field
research and supplemented by observations, interviews, and
documentation. The data analysis technique used is qualitative
research with a discourse analysis model. Discourse analysis
primarily examines the "how" aspect of communication texts or
messages. The discourse analysis focuses on analyzing the news text
and understanding how the message is conveyed. The utilization of
social media, which stems from digital marketing, is predominantly
practiced by UIN Raden Intan students engaged in online businesses.
They extensively employ social media to advance their business while
recognizing the potential risks associated with social media and
understanding its various aspects to prevent any detrimental
outcomes.