ANALISIS DAMPAK FATWA MUI NO 83 TAHUN 2023 TERHADAP MINAT BELI KONSUMEN STUDI PADA ASN DI PEMERINTAHAN PROVINSI LAMPUNG

defending Israeli aggression against Palestine is haram, triggered a significant reaction
among Indonesian society, especially ASN within the Lampung Provincial Government. This
research aims to examine the impact of MUI Fatwa Number 83 of 2023 concerning Interest
in Purchasing ASN (State Civil Apparatus) within the Lampung Provincial Government on
products from companies involved in illegal activities in Palestine. This research applies
qualitative methods through in-depth interview techniques to obtain data from ASN who work
in the Lampung Provincial Government Office and its surroundings as respondents. The
research results show a significant change in ASN buying interest, where the majority of
respondents began to avoid products affiliated with companies involved in illegal activities
and looked for alternatives that were in accordance with their religious principles. This
change has an impact on reducing ASN's buying interest in affiliated products, as well as
fulfilling ASN's compliance with the Fatwa issued by the MUI. However, some respondents
still have difficulty finding alternative products that are equivalent in terms of quality and
price, so this research highlights that a full transition to alternative products may require
more time and effort.
Keywords: MUI Fatwa Number 83 of 2023, Interest in Buying ASN, Illegal Activities, Alternative